About Lind

About Lind BMW
About Lind Harley-Davidson
About Lind Porsche
About Lind Triumph

The Lind Automotive Family was founded back in 1992, when Graham Dacre purchased his first BMW Car dealership in Norwich. Graham continued to develop and grow the Lind business for over a decade, becoming authorised franchised representatives for prestige brands including Audi, BMW, MINI, Honda, Mitsubishi, Isuzu, Subaru, MG, Rover, Volkswagen, Porsche and Land Rover.

With dealerships in Norfolk, Suffolk, Essex and Kent, the Lind name had become widely synonymous for continually delivering a second to none customer experience, providing state of the art showrooms and highly trained, professional, friendly and approachable staff.

In 2006 the motor retail giant Inchcape purchased the Lind Group with the exception of the Porsche Centre in Tonbridge, Kent. This was the base on which Graham wanted to retain for his youngest son Russ to build his future.

In 2007 Russ Dacre, MBE, MBA took the reins of the family business from his father and began to rebuild the Lind Group. With a real passion for cars and motorcycles, Russ opened the first ever motorcycle dealership under the Lind banner in 2008.

Now here in 2017, Lind has gone from strength to strength, continuing to represent Porsche at the long-established dealership in Tonbridge near Sevenoaks in Kent along with four Harley-Davidson stores in Guildford, Newmarket, Norwich and Reading, BMW Motorcycles in Norwich and Welwyn Garden City and as of earlier this year two Triumph Dealerships (Jack Lilley Triumph) in Ashford (Middlesex) and Romford.

Owner and Managing Director Russ Dacre feels passionate about family values, this family culture is reflected within the business and is what makes us unique and sets us apart from other motor dealers. Employees, Customers and Visitors to any of our dealerships are made to feel apart of the Lind Family.

We, the Lind Family strongly believe that our family culture, vision and passion has made us successful to date and will ensure we are successful tomorrow.