The festival of speed at Goodwood has become one of the UK’s most iconic motorsport events. It has broken all the normal rules and features vehicles with both two and four wheels, classic and modern, fun and corporate. This is why everyone absolutely loves it.
The Goodwood Festival of Speed was founded in 1993 by Lord March in order to bring motor racing back to the Goodwood estate. The festival attracts many fans each year and in 2003 there was a record breaking 158,000 people attend the show.
BMW motorrad proved very popular atthe festival with over 1,000 customers being invited to take advantage of the BMW pavilion offering BMW owners a place to relax and enjoy complimentary tea and coffee.
Bikers were well catered for at the show and they could park up for free and leave their riding gear in storage in return for a charity donation also a shuttle bus picked bikers up and dropped them off. The bus would take them directly to the event.
This year’s festival did not disappoint and the opinions of the show were excellent with Richard Branson saying- “The Festival of Speed is one of the most successful events to have been invented in the last 50 years... a wonderful place to go.” Many famous faces from the motoring world made appearances such as Mattie Griffin who was displaying stunts up the hill on his trusty BMW F 800 R J.
The customer feedback was great and ‘Bikes at the festival’ had a stand which competed with the size and presence of other car manufacturers and there were 65 bikes for visitors to see these include BMW, Triumph, Kawasaki, Ducati and Piaggio. BMW Motorrad also had a chance at the festival to showcase the R nineT Scrambler, R nineT sport and the single-cylinder G 310 R.
Eagle eyed BMW motorrad fans who attended the event may have caught a glimpse of the 80th anniversary R 5 homage. With all the classic beauty of the original, whilst incorporating awhole host of modern twists, there was really no better way to honour one of the best BMW’s of all time by showcasing the outstanding R 5 at Goodwood.
By James Bowman Marketing Intern