About us

Lind is a family business with family values that has evolved to become the industry leading group it is today since being founded in 1992. The Lind Family continue to represent Porsche from the very beginning at the long-established dealership in Tonbridge near Sevenoaks in Kent along with four Harley-Davidson stores in Guildford, Newmarket, Norwich and Reading, BMW Motorcycles in Norwich and Welwyn Garden City and two Triumph Dealerships in Ashford (Middlesex) and Romford. Our family continues to grow in 2019 with the addition of two new Triumph businesses in Central & North London and plans to expand further are on the agenda. 

Lind Harley-Davidson
Porsche Lind
Lind Triumph

Owner and Managing Director Russ Dacre MBE, feels passionate about family values, this family culture is reflected within the business and is what makes us unique and sets us apart from other motor dealers. Employees, Customers and Visitors to any of our dealerships are made to feel apart of the Lind Family. Whether you’re a customer, employee, visitor or friend your Lind experience should always feel like a special one. 


The Lind Automotive Family was founded back in 1992, when Graham Dacre purchased his first BMW Car dealership in Norwich. Graham continued to develop and grow the Lind business for over a decade, becoming authorised franchised representatives for prestige brands including Audi, BMW, MINI, Honda, Mitsubishi, Isuzu, Subaru, MG, Rover, Volkswagen, Porsche and Land Rover.

With dealerships in Norfolk, Suffolk, Essex and Kent, the Lind name had become widely synonymous for continually delivering a second to none customer experience, providing state of the art showrooms and highly trained, professional, friendly and approachable staff.

In 2006 the motor retail giant Inchcape purchased the Lind Group with the exception of the Porsche Centre in Tonbridge, Kent. This was the base on which Graham wanted to retain for his youngest son Russ to build his future.

In 2007 Russ Dacre, MBE, MBA took the reins of the family business from his father and began to rebuild the Lind Group. With a real passion for cars and motorcycles, Russ opened the first ever motorcycle dealership under the Lind banner in 2008.

With a strong history, a thriving present and bright future Lind promises to uphold an award winning reputation across all it’s establishments. We, the Lind Family strongly believe that our family culture, vision and passion has made us successful to date and will continue to uphold these values to create excellence throughout every aspect of the company.