Against the backdrop of a bustling mix of the traditional and the modern on show at the Concorso d’Eleganza Villa d’Este, BMW Motorrad presents an engaging alternative for a time that is being increasingly characterised by rapid technological change. You could see it as a return to the brand’s core, but given a modern twist: the BMW Motorrad Concept R18 transports the essence of the big BMW Motorrad classics into the modern age, or in other words, it is taking a historical motorcycle design and giving it a modern, custom attitude. Dr. Markus Schramm, head of BMW Motorrad, describes the design as follows: “With this dream bike, BMW Motorrad presents its own version of an emotional and authentic offer for the large cruiser segment.”
The BMW Motorrad Concept R18 shows how a forward projection of a 1960s boxer engine could look like today as a purist custom bike in combination with all the classic design icons of BMW Motorrad design. “With its clear aesthetics openly on display, the Concept R18 embodies for me what motorcycling, at its core, is really about. It is all about feeling instead of thinking, and not using technology for self-staging, instead giving space for imagination. This concept bike appeals to something deep down – you just want to just get on it and ride off. But when you get off it again, you don’t just put it in the garage and walk away – you turn around again and give it a final parting glance”, explains Edgar Heinrich, head of BMW Motorrad Design.