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Fri, 04 Sep 2015

The Relentless Pursuit of Perfection

Riding pleasure starts long before you get onto your motorcycle.It starts with total peace of mind. Because when you know your safety is taken care of, you’re free to enjoy the buzz of anticipation whenever you suit up for the next journey. That’s why BMW Motorrad created the C.A.R.E. stamp of approval. C.A.R.E. stands for Concept of Advanced RiderEquipment, and represents the unwavering commitment to safety, innovation, comfort and quality that goes into designing every item of BMW Motorrad rider equipment.

C.A.R.E. stands for safety.All BMW Motorrad helmets and garments are developed by motorcycle specialists. Internal laboratories and extensive testing guarantees the very highest safety standards for the entire collection. The trim material used for BMW Motorrad suits offers outstanding abrasion resistance at the relevant protection points. This is tested under highly realistic conditions in the BMW fall simulator: here the fall and subsequent skidding movement of a person weighing 75 kg is simulated on concrete tarmac at a speed of up to 100 km/h. Not a problem: all BMW Motorrad jackets, trousers and suits are reinforced at the protection points with a double-guard binding and featuring the latest generation of CE protectors.

C.A.R.E. stands for innovation. It takes a lot of hard work to be a pioneer in the field of innovation. As of model year 2013, BMW Motorrad is the first manufacturer to fit all its motorcycles with ABS as standard, for example. And BMW Motorrad sets an excellent example when it comes to rider equipment, too. The aim is to achieve the appropriate solution to meet the various demands made of motorcycle rider equipment by means of research, development and a constant search for the best materials and products.

C.A.R.E. stands for comfort. To be really safe, rider equipment has to meet ergonomic requirements too. This is why BMW Motorrad helmets are particularly "quiet" and the clothing is fitted with innovative ventilation and membrane systems. After all, only if riders feel at ease in all temperatures and weathers will they maintain a 100% capacity to react. C.A.R.E. quality is only available from BMW Motorrad, for active and passive road safety and a carefree riding experience.

C.A.R.E. stands for quality. BMW Motorrad rider equipment items often remain lasting companions over countless kilometres. This is why consistent quality and durability are crucial criteria for all C.A.R.E.-certified rider equipment. A large number of test kilometres are spent on the road so as to identify any potential weaknesses in the products. No other manufacturer applies this type of standard: these guidelines guarantee top quality - from helmet to sole.