Öhlins Unveils New Visual Identity
PUBLISHED 07.11.2025
A New Era for Öhlins Under Brembo
The historic Swedish suspension company Öhlins has unveiled its new visual identity as it approaches its 50th Anniversary, marking the beginning of a new era under the Brembo Group.
The presentation, held on November 3rd in Upplands Väsby, Sweden, and globally at this year’s EICMA in Milan, Italy, represents much more than a simple logo redesign; it confirms the transformation the brand has undergone since its acquisition by Brembo in early 2025.
This strategic move integrates Öhlins into Brembo’s forward-looking vision of delivering smart, connected solutions for high-performance motorcycles, cars, and bicycles. The new visual identity reflects a stronger focus on technology, precision, and user experience.
Stockwell Design & Öhlins: Performance Meets Craft
Charlie Stockwell’s collaboration with Öhlins spans over a decade. Deeply influenced by performance and racing culture, Charlie brought Öhlins suspension products, typically reserved for the racetrack, into the world of custom Harley-Davidsons.
His boundary-pushing builds caught the attention of the Öhlins team in Sweden, leading to his involvement in designing and launching the successful Blackline product range for Custom, Lifestyle, and Culture motorcycles.
With this shared pursuit of innovation and performance, more collaborative projects between Stockwell Design and Öhlins are already on the horizon.
Start your dream build
To see a range of customs featuring Öhlins performance parts, explore our full Custom Bike Gallery, now featuring over 40 builds from Stockwell Design.
Click below to reach out to Charlie and start building your dream motorcycle, and sign up to hear about new and upcoming builds from LIND x Stockwell Design.
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