PUBLISHED 05.07.2025

Across the globe, the Triumph Originals custom competition is challenging builders to reimagine what a modern custom Triumph can be: something handcrafted, personal, and deeply rooted in the culture.
For the UK entry, Charlie Stockwell has stepped up to lead the charge as part of the LIND x Stockwell Design collaboration. Partnering with our Triumph London store and collaborating with musician, songwriter, and Triumph enthusiast Dougie Poynter, Charlie isn’t just building a show bike; he’s crafting a rolling statement. One that fuses history, attitude, and identity.
Two weeks ago, we teased the beginning of the build. Now, the direction is becoming clearer and even more exciting.

Charlie has long favoured the Bonneville line as a foundation for his custom work, and with good reason. The T100 offers balance, elegance, and that unmistakable Triumph DNA. It’s a builder’s dream: equally suited to stripped-down minimalism or refined, high-gloss nostalgia.
When Dougie got his first look at the bike, stripped of paint and 80% complete, he was buzzing with ideas. The timing couldn’t have been better: fresh from the Bike Shed Show, immersed in a sea of wild custom styles, his brain was spinning.
Should the bike appear as if it were once immaculate, now aged and patinated, telling a story of time and character?
Or something that looked like it had just rolled out of a 1950s Triumph showroom or RAF hangar, gleaming and untouched?
Right now, the concept lives somewhere in the middle, and that’s where things get interesting.

The build’s creative direction began to take off after a few key conversations. With Dougie's love for 1950s culture, the pair kept returning to the idea of that era’s aviation glamour and industrial elegance. The curved lines, fluted metals, and the mechanical poetry of British engineering. Old art deco posters. Cocktail bars. A Triumph as a time machine.
So, as he does, Charlie took those cues and started weaving them into the build: fluted aluminium engine covers, a hand-turned gas cap, intricate, cast lighting details you'd find straight out of a vintage Jag or aircraft instrument panel, and a tail lamp styled like a 50s wing-mounted plane light, made from proper glass.
These aren’t bolt-on catalogue parts. These are bespoke details, one-offs and custom-crafted. Charlie has drawn on years of experience, going back to his Harley-Davidson and bobber-building days, calling on trusted craftspeople and fabricators to bring this concept to life. The result so far? A Bonneville that blends Triumph tradition with a classic aviation twist. Clean, classy, and unmistakably British.

With just a few weeks left until the Triumph Originals deadline, the pressure is on, but so is the creativity. The exhaust design is being finalised, the wheels are likely to change, and as for the paintwork… well, that’s still under wraps. Let’s just say, something bold is brewing, and we wouldn’t expect anything less.
Ultimately, this build is about more than looks. It’s about capturing a feeling, something nostalgic, soulful, and completely unique. Charlie’s expert hand and Dougie’s creative input are fuelling a collaboration that feels fresh, authentic, and deeply personal.
Keep following the journey over at @TriumphLondon and @Stockwell__Design, and make sure to cast your vote when the UK bike goes live in the global competition.
You can also watch the latest episodes on Triumph’s YouTube channel, where Charlie and Dougie share their vision, process, and some behind-the-scenes insights into the build.
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