This week thousands of us dialled in to watch the Harley-Davidson 2021 virtual launch. For the first time in the brands 118 years, the launch was done virtually. The highly anticipated motorcycle reveals did not disapoint and the model line-up for 2021 is looking better than ever. With technological advancements, sound system overhauls, brand new exciting colours, model upgrades and of course more power. We're very excited about 2021 and welcoming you back to our stores to explore the new models.
As well as launching the latest products this week, Harley-Davidson hosted their virtual awards 'dealer of the year' event for dealers across the UK and our stores in Guildford, Newmarket, Norwich, Reading & Watford were all delighted to pick up awards for a multitude of categories.
In the top 5 dealers for the 'Dealer of the year 2020' category 3 of our dealers came in. Newmarket & Norwich took 2nd place, Reading came in 3rd and Guidlford 4th. We're totally delighted to have so many of our stores appearing in this prestigious section of the awards and thank all our customers for the support throughout 2021 which helped us to get these awards.
Our dealers also placed in many other categories including Reading taking the top spot for Harley-Davidson Financial Services Dealer of the Year and many more.
A huge thank you to all of our customers & friends for supporting us throughout 2020 and here's to a fantastic 2021.