Reading Harley-Davidson, home of the Thames Valley Chapter has been a part of the Lind Automotive Family for 6 years!

Our purpose built dealership is one of the latest Harley-Davidson stores in the UK and as part of Lind Harley-Davidson we stock the UK’s largest selection of Approved Used Harley-Davidson Motorcycles. Our stylish showroom stocks the latest Harley-Davidson Models with everything to city run around bikes to comfortable tourers for long journeys. Our on-site workshop is staffed by expertly trained technicians at the Harley-Davidson University so you can be sure your Harley-Davidson Motorcycle receives the best care possible.

We host many events throughout the year on-site including our famous Thursday Bike Nights, our team
visit many local events in our busy calendar which you can check out below.


660 Wokingham Road,

01183 344300

Tuesday - Friday: 
08:30 - 17.30

09:00 - 17:00

Sundays, Mondays & Bank Holidays


Terry Davies 
Head of Business

Jonny Mallion 
Sales Manager

Richard Tegg
Aftersales Manager

George Bathews

Jason Soru

Alan Booth
Sales Executive

Jason Soru

Kirsty Mitchell
Admin & Accounts

James Hepworth

Gareth Davidson
Service Advisor

Jake Moreland
Parts Advisor

Jason Soru

Sally Russell

Greg Ridl

Gianmarco Soru
Master Technician

Greg Ridl

Greig Campbell

Jason Soru

Cristina Smith

Jason Soru

Simon Smith

Lind US Limited T/A Newmarket Harley-Davidson, Guildford Harley-Davidson, Reading Harley-Davidson and Watford Harley-Davidson is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We may receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.