We are delighted to announce that we are soon to be opening our fifth Harley-Davidson motorcycle dealership in Watford, Hertfordshire in early 2020. Currently we operate in Guildford, Newmarket, Norwich and Reading; the additional showroom and workshop facility will facilitate customers north of London and bridging the gap between London and Newmarket. This new dealership will sit adjacent to our newly opened Triumph motorcycle dealership at Trade City, Thomas Sawyer Way, creating a real destination for motorcyclists and bike enthusiasts.

Work has already begun and we plan to open our doors in late February / early March. To stay up to date with the latest developments and to register for an invite for our grand opening event, please scroll down the page and join our mailing list.


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Lind US Limited T/A Newmarket Harley-Davidson, Guildford Harley-Davidson and Reading Harley-Davidson is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender. We can introduce you to a limited number of finance providers and may receive differing levels of commission from each of them for the introduction. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.