Home of the Three Rivers Harley-Davidson Owners Group, Watford Harley-Davidson is the latest Harley dealership to join the Lind family. Opened in February 2020 and located at Trade City on Thomas Sawyer Way adjacent to our Triumph Motorcycle Showroom. Creating a social destination for bikers of Hertfordshire and North London. You can discover the latest Harley® motorcycles, lifestyle and rider clothing or book your ride into our workshop manned by factory trained technicians.


Trade City, Thomas Sawyer Way, Watford, WD18 0GS

Tel: 01923 940646

Tuesday - Friday: 08:30 - 18:00

Saturday: 08:30 - 17:00

Sundays, Mondays & Bank Holidays - Closed


Craig Morison 
General Manager 

Darren Dearing 
Aftersales Manager 

Toby Palmer
General Sales Manager 

Cam Giles 
Sales Executive 

Tim Vellani 
Service Advisor 

Jay Hiest 
Sales Executive

Darren Shilston 

Brandon Hall 
Aftersales Advisor 

Steven Gomes 
Parts Advisor 

Jessica Richards 
Sales Admin/Accounts 


Lind US Limited T/A Newmarket Harley-Davidson, Guildford Harley-Davidson, Reading Harley-Davidson and Watford Harley-Davidson is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We may receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.